Da’wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da’wah Messages

Abstract

The purpose of this research is to look UAS and UAH da’wah rhetoric to conveying da’wah messages in the public through YouTube media. The researchers examines using Aristotle's rhetorical theory. This type of study is digital research method, especially using YouTube as metadata. YouTube is the most successful accessed media. The methodology has two modules, a video discovery and a video meta-data collection.This study found three important findings.First,  ethos dimension, UAS and UAH both have equal credibility in terms of their knowledge in the fields of monotheism, fiqh, worship, and morals. The difference lies in the power of expertise they have. UAS has slank vocabulary, experts in making analogies, and proficient in placing spontaneous humor. While UAH can be seen from his mastery of the semantics and thematics of the Qur'an as well as the location and position of the verses of the Qur'an. Second,  pathos dimension, UAS and UAH both touch the emotions of the audience and spread love using advice and prayers. Last, logos dimension, UAS and UAH both have historical knowledge, ability to make analogies, create fiction, abstract experiences, and logical abilities.